SAP DSD Support for Global Food & Beverage Distribution

Summary

GBSI customer journey within the Food & Beverage Industry to support SAP ECC/S/4HANA & SAP DSD and leverage the solution to simplify & optimize their distribution process.

Technology Used

  • SAP ERP S/4 HANA &ECC 6.0
  • SAP DSD Direct Store Delivery Release 2.0 SAP
  • DEX (SAP Direct Exchange) via XML Client
  • Android & iOS Application
  • Service Now Ticketing Tool
  • JIRA
  • SAP ABAP
  • AWS Cloud

Client Background

GBSI client is a Fortune 100 global leader in the food & beverage industry. The client wanted to simplify supply chain process due to a multiple channel partners involved & reduce lead time from manufacturing to distribution. Client logistics & distribution managers were complaining about a lack of real time delivery data (actual delivery quantity, actual returns, cash collection, etc.) & a lack of optimization capabilities within tour planning (weight optimization, vehicle optimization, route optimization, etc.). The client had no tracking & control over the delivery process & activities & limited route coverage for delivery drivers. SAP DSD was implemented to help optimize the distribution process and achieve the above objectives.

Business Challenges

The main customer challenges optimizing & utilizing SAP DSD for maximum ROI:

  • Lack of Master Data accuracy resulting into 35 support tickets per week (customer data, driver data, material data, vehicle data, routes, pricing, etc.)
  • Lack of seamless integration of mobile solutions with backend SAP system resulting into 20 hours/week in troubleshooting
  • Data Communication & processing challenges across the solution leading to a 15% drop in on-time delivery metrics
  • Human input errors due to lack of application knowledge for drivers
  • Lack of SAP DSD technical support coverage due to global supply chain locations (North America, Europe & Asia Pac)

Operational Challenges:

Technical Requirements:

Solution Delivered

On-boarded GBSI team of SAP DSD experts with the client to analyze and map the client business processes & IT infrastructure.

Built expertise in the cloud solution to integrate driver mobile device.

Focusing initially on a single geographical market (Germany) - GBSI experts worked closely with the business to identify & analyze process gaps & technically critical integration issues, master data, month end closing, pricing issues and other critical challenges to provide long term fixes. This resulted in 60% reduction in tickets and built business confidence in our solution expertise.

After successfully delivering the Germany POC, we successfully rolled out phased support to Philippines, North America, Czech Republic, Hungary, Russia, Ukraine, Croatia & Greece.

Business Impact

  • Reduced 94% of master data issues by delivering master data synchronization to maintain high accuracy
  • Boosted 27% delivery volume per driver by mobile Troubleshooting & bug fixing
  • Integration with SAP backend Increased sales volume by 2350 additional deliveries per week (9.4% increase) by implementing technical fixes & enhancing algorithms resulting into seamless data communication & faster processing
  • Achieved 96% on-time customer delivery metrics Boosted 11% increase in customer satisfaction scores
  • 12% reduction in shipment route settlement issues resulting into a saving of 30 man hours in month-end closure activities

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