
SAP and Google Cloud Are Building the Future of AI-Powered Customer Engagement
SAP and Google Cloud are expanding their partnership to advance AI-powered customer engagement. Announced at Google Cloud Next 2026, the collaboration focuses on connected AI systems that securely use enterprise data to automate decisions and improve real-time customer interactions. A key highlight is a unified data foundation with zero-copy integration between SAP data systems and Google BigQuery, enabling businesses to use AI more effectively without moving or duplicating sensitive data.